Analytics & Reporting Systems.

A dashboard nobody trusts is worse than no dashboard. I build reporting systems grounded in a clean semantic layer — so the numbers match across reports, filters work intuitively, and your team stops second-guessing the data. You get dashboards that drive decisions, not confusion.

I start by understanding how your team makes decisions — what questions they ask, how often, and what data they trust. Then I build a semantic layer that makes those questions easy to answer. The dashboard is the last step, not the first.